The Future is Distributed: Customer and Employee Relationships in the Digital Age

This second report in the series of insights about strategies for business growth in the next normal, sponsored by Autodesk for leaders, looks at the impact of the acceleration of distributed work on customers, employees, and organizations. It includes insights on the human and structural effects of these shifts as well as strategies to enable leaders to navigate digital business, empower people, and build strong and resilient ecosystems.

Read on and find out how: 

• Digital and distributed ways of working are changing customer and employee expectations 
• Organizations are building resilience for the long term 
• Organizational communication dynamics are shifting, requiring changes in leadership style 

The workplace is no longer a fixed location; its role is to support value creation. 

This report is sponsored for leaders by Autodesk and written by senior tech industry analyst and TED talker Susan Etlinger. It examines the key shifts we are seeing as a result of the COVID-19 pandemic and other macroeconomic, industry, design, and technology trends; explores the role of the distributed workplace as an engine for growth; and includes insights from leaders across a range of industries and disciplines.

Read on and find out how:

• COVID-19 didn’t create the distributed workplace—it accelerated it
• This is an opportunity to reimagine the workplace as a dynamic engine for value creation rather than as a static place to house employees
• Leaders need to pay attention to the social/cultural impacts of distributed work and find ways to promote cohesion and trust
• And leaders need to clearly understand and support the activities that drive value within the company and foster those in the workplace